Your Image Selling and Marketing Plan
The Campaign Your Property Deserves
One of the key ingredients to a successful marketing campaign and property sale is capitalising on the timing of when the marketplace is most likely the most excited about the property. That is when it is new, when it is fresh and this is typically the first 7 to 10 days. With today’s modern day digital promotion tools the world will know about your property at the click of a button and it is imperative we have everything always working in your favour.
This means we need to be proactive and aggressive to ensure we excite the marketplace about your property and give them every reason to inspect the home.
Our marketing and strategy is designed to sell the inspections and the more of these the better and of course at all times they will be qualified. In any event where enquiry and inspections are lacking it will be highly recommended that improvements are made to the marketing strategy to ensure momentum is not lost. Any recommendations that are suggested are done so to maximise the potential in the market for your property and all contributing factors are always taken into consideration.
We are here to achieve the best possible outcome for you in today’s market conditions and an open, honest, transparent relationship is key to this, along with focusing on the facts. One critical fact to always remember when selling a property is the following, what we promote a home for has little bearing on what it sells for, it has everything to do with how many buyers engage with the property and with more engagement this leads to increased competition. The best result always comes from a competitive environment, so, the more attractive the property, the more value it represents in the market, the better the outcome for you.
Attract - Stage 1
In the initial Attract Stage 1, our priority is to showcase your property at its finest for potential buyers. To achieve this, we ensure expert property preparation and staging, commission professional photography, and produce high-quality videography.
Recognising the modern buyer's desire for early alerts about upcoming properties, we engage our extensive buyer database, launch a 'Coming Soon' campaign on REA, and initiate a 'Coming Soon' social media blitz to generate anticipation and interest.
Attract - Stage 2
Local | National | International Exposure
During Stage 2, we elevate your property's presence in the market with the objective of captivating a wide audience of potential buyers. Your property will be prominently showcased on leading websites such as realestate.com.au and domain.com.au, in addition to our exclusive Image website.
To ensure localised visibility, we engage your immediate community by distributing "Just Listed" promotional materials and setting up a strategically placed signboard, ensuring the local market is well-aware of your offering.
Engage
In the engage stage of our process, we work towards creating a competitive environment for potential buyers. It begins with a digital inspection, which then leads to the qualification of buyers. Once qualified, these buyers are allocated viewing times. This systematic approach culminates in fostering a sense of competition among the buyers.
Commit
At our meeting, we will explore the most suitable sales method and marketing campaign to ensure the best outcome for both you and your property.
